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Best Practice Database

For more than 20 years, Great Place To Work®® has analyzed the workplace culture of outstanding organizations. The Best Practice Database is our collection of hundreds of tried and tested best practices.

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Your inspiration for today 11. May 2026
Easter Egg Hunt

For a period, the company had a great need to recruit developers and felt that the traditional methods were insufficient. As a way to find new routes of recruitment a team was created who together came up with the idea to hide so-called “Easter Eggs” (hidden codes) on their website. These Easter Eggs could only be understood and resolved by skilled developers. We communicated through a media campaign and on our website that those who managed to solve the codes would be p...

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