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The 2014 “Famous and Personal” initiative was a success; 2/3 of the employees participated. One part of the initiati- ve was organized by the companys photographers club. The club took pictures of all participants and showed them pursuing their hobbies or giving the viewers a description of the hobby. All employees received a photobook with the pictures from the “express yourself” photo shootings; a selection of large pictures is shown on the premises of the company.