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As a way to help team members develop broad business acumen, we established an annual book club during the summer months. The book is selected by the Vice President of Sales. Team members are responsible for presenting each chapter of the book during weekly meetings and analysing how the material can be incorporated into their business. The past three years the team has read: Switch by Chip and Dan Heath, Tell to Win by Peter Guber- and The Power of Habit by Charles Duhigg.